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IN THE PRESS

SIGMA BEAUTY FOUNDER DUBBED ONE OF THE

MOST ADMIRED CEOS OF 2024

We're incredibly proud to announce that our founder and chief creative officer, Simone Xavier, has won the Minneapolis/St. Paul Business Journal's 10 Most Admired CEOs Award for 2024! This award recognizes professional accomplishments, industry leadership, and community involvement throughout small and mid-size business in the Twin Cities.

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ALLURE BEST OF BEAUTY AWARD WINNER

F03 HIGH CHEEKBONE HIGHLIGHTER™

"I love that the brush has a thin, long handle, which makes it much easier to control when applying product to my cheeks. I swipe it in a light side-to-side motion with the taper of the brush , hugging my cheekbone for a precise application."

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E! NEWS

SIGMA X CHRISTEN DOMINIQUE BRUSH SET

"Get ready to meet the softest makeup brushes ever...The six-piece brush set is perfect for blending, contouring, baking, brightening and more. Even if you're not a makeup pro, you'll feel like one when you use these precise, seamless brushes."

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POPSUGAR

DISNEY ALICE IN WONDERLAND COLLECTION

"If you are a Disney fan who just so happens to also be a makeup-lover, then you are in luck. Sigma beauty is releasing an "Alice in Wonderland" collaboration, and it's all but sure to tug at your fairy-tale-loving heartstrings." 

ALLURE BEST OF BEAUTY AWARD WINNER

F78 ULTIMATE BLENDING™ BRUSH

"Somehow this brush manages to know exactly how much bronzer to sweep up. It could very well be divine intervention… or, perhaps, its tapered, dome-shaped bristles."

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INSIDER BEAUTY BUZZ

SIGMA® SWITCH

"This double-sided silicone mat may resemble one of those textured pads you use when washing your brushes with soap and water, but the Sigma Switch does it dry. Just a few passes gently removes color from your brush so you can dip your bristles in another one immediately without worry."

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THE ZOE REPORT

F80 FLAT KABUKI™ BRUSH

"Sigma's F80 Flat Kabuki Brush will fix any foundation blunder...The dense fibers [blend out] the foundation with ease and will give you an airbrushed finish. No patchiness and no brush streaks."

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GOOD HOUSEKEEPING

F10 POWDER/BLUSH BRUSH

"In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin."

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FORBES

F47 MULTITASKER™ BRUSH

"If ever there were one brush to do it all, this dense, rounded-top foundation brush is it...The synthetic antimicrobial fibers work well with liquid, cream and powder formulas, while the wide, angled brush head makes it an ideal shape to apply blush, contouring products and concealer. It even fits comfortably under the eyes and around the nose, making it ideal for baking your look with setting powder."

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NEW YORK POST

SIGMA SPA® EXPRESS BRUSH CLEANING MAT

"Swirl away product build-up, oil and dirt with this compact silicone mat that features seven textures to clean brushes of every size."

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ELITE DAILY

PRIME + CONTROL BROW WAX

"The priming formula makes blending a piece of cake. It also has a matte finish for those that don't love the shininess of a laminated brow look."

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WOMEN'S WEAR DAILY

BASIC EYE BRUSH SET

"Made with the brand’s exclusive synthetic antimicrobial fibers, securing them as one of the best vegan makeup brush sets on the market, these quality brushes are engineered to better hold, apply and blend products."

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